{"id":120,"date":"2022-08-21T15:48:02","date_gmt":"2022-08-21T13:48:02","guid":{"rendered":"https:\/\/larenardeduweb.com\/?p=120"},"modified":"2022-08-21T16:23:56","modified_gmt":"2022-08-21T14:23:56","slug":"googleads-modele-dattribution-basee-sur-les-donnees","status":"publish","type":"post","link":"https:\/\/larenardeduweb.com\/index.php\/2022\/08\/21\/googleads-modele-dattribution-basee-sur-les-donnees\/","title":{"rendered":"Google va automatiquement changer les mod\u00e8les d&rsquo;attribution des annonceurs"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"120\" class=\"elementor elementor-120\">\n\t\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-70d31aab elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"70d31aab\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b4e40e2\" data-id=\"b4e40e2\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f1ccf77 elementor-widget elementor-widget-text-editor\" data-id=\"f1ccf77\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.17.0 - 01-11-2023 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p><i>Google Ads a envoy\u00e9 un e-mail informant les annonceurs que leurs comptes publicitaire passeraient automatiquement \u00e0 l&rsquo;attribution bas\u00e9e sur les donn\u00e9es \u00e0 partir du 24 ao\u00fbt 2022 et qu&rsquo;ils ont jusqu&rsquo;\u00e0 cette date pour annuler le changement.<\/i><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-79f1cda elementor-widget elementor-widget-text-editor\" data-id=\"79f1cda\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Voici le mail Google Ads re\u00e7u par un bon nombre d&rsquo;annonceur :\u00a0<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1784ffc elementor-widget elementor-widget-image\" data-id=\"1784ffc\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.17.0 - 01-11-2023 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"474\" height=\"1024\" src=\"https:\/\/larenardeduweb.com\/wp-content\/uploads\/2022\/08\/Vos-conversions-commenceront-a\u0300-utiliser-l-attribution-base\u0301e-sur-les-donne\u0301es-a\u0300-compter-du-24-08-22-lena-louiche-gmail-com-Gmail-1-474x1024.png\" class=\"attachment-large size-large wp-image-126\" alt=\"Changement mod\u00e8le attribution Google Ads\" srcset=\"https:\/\/larenardeduweb.com\/wp-content\/uploads\/2022\/08\/Vos-conversions-commenceront-a\u0300-utiliser-l-attribution-base\u0301e-sur-les-donne\u0301es-a\u0300-compter-du-24-08-22-lena-louiche-gmail-com-Gmail-1-474x1024.png 474w, https:\/\/larenardeduweb.com\/wp-content\/uploads\/2022\/08\/Vos-conversions-commenceront-a\u0300-utiliser-l-attribution-base\u0301e-sur-les-donne\u0301es-a\u0300-compter-du-24-08-22-lena-louiche-gmail-com-Gmail-1-139x300.png 139w, https:\/\/larenardeduweb.com\/wp-content\/uploads\/2022\/08\/Vos-conversions-commenceront-a\u0300-utiliser-l-attribution-base\u0301e-sur-les-donne\u0301es-a\u0300-compter-du-24-08-22-lena-louiche-gmail-com-Gmail-1.png 593w\" sizes=\"auto, (max-width: 474px) 100vw, 474px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-50d7db7 elementor-widget elementor-widget-heading\" data-id=\"50d7db7\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.17.0 - 01-11-2023 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h2 class=\"elementor-heading-title elementor-size-default\">Qu'est ce que l'attribution bas\u00e9e sur les donn\u00e9es (data-driven attribution) ?<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-253ff6f elementor-widget elementor-widget-text-editor\" data-id=\"253ff6f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>L&rsquo;attribution bas\u00e9e sur les donn\u00e9es, va utiliser le machine learning pour attribuer plus pr\u00e9cis\u00e9ment les conversions selon les interactions. L&rsquo;algorithme va donner une part de cr\u00e9dit \u00e0 chaque \u00e9tape du processus de conversion et saura ensuite mieux mesurer.<\/p>\n<p>Pour en savoir plus sur le mod\u00e8le d&rsquo;attribution bas\u00e9e sur les donn\u00e9es, <a href=\"https:\/\/support.google.com\/google-ads\/answer\/6394265?hl=fr\">rendez-vous ici<\/a>.\u00a0<\/p>\n<p>Vous trouverez \u00e9galement<a href=\"https:\/\/support.google.com\/google-ads\/answer\/6259715?hl=fr&amp;ref_topic=7279627\"> ici<\/a>, un r\u00e9cap des diff\u00e9rents mod\u00e8les d&rsquo;attribution.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-544b2db elementor-widget elementor-widget-heading\" data-id=\"544b2db\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Le futur de l'attribution est celle bas\u00e9e sur les donn\u00e9es ?<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1d221694 elementor-widget elementor-widget-text-editor\" data-id=\"1d221694\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>C&rsquo;est en tout cas ce qu&rsquo;a <a href=\"https:\/\/blog.google\/products\/ads-commerce\/data-driven-attribution-new-default\/\">annonc\u00e9 Google en septembre dernier<\/a>&nbsp;car en mod\u00e9lisant les donn\u00e9es, l&rsquo;algorithme va permettre d&rsquo;am\u00e9liorer consid\u00e9rablement les campagnes.<\/p><p><br><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d0f0a49 elementor-widget elementor-widget-text-editor\" data-id=\"d0f0a49\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<blockquote>\n<p>\u00ab\u00a0<span style=\"background-color: transparent; color: #212529; font-family: inherit; font-size: 28px; white-space: pre-wrap; font-weight: var( --e-global-typography-text-font-weight );\"><i>L&rsquo;attribution bas\u00e9e sur les donn\u00e9es nous permet d&rsquo;attribuer le bon cr\u00e9dit \u00e0 chaque point de contact. Gr\u00e2ce aux ench\u00e8res automatis\u00e9es et \u00e0 l&rsquo;attribution bas\u00e9e sur les donn\u00e9es, nous avons constat\u00e9 une r\u00e9duction de 18\u00a0% du co\u00fbt des ventes par rapport au dernier clic.\u00a0\u00bb<\/i><\/span><\/p>\n<\/blockquote>\n<p><span style=\"background-color: transparent; color: #212529; font-family: inherit; font-size: 28px; white-space: pre-wrap;\"><i><b>Lana Harter<\/b><\/i><\/span><\/p>\n<div class=\"iYB33c\" style=\"display: flex; justify-content: space-between; width: 302px; position: absolute; bottom: 0px; left: 0px; height: 48px;\">\n<div class=\"dlJLJe\" style=\"display: flex; margin: 10px 11px 0px auto;\">\n<div style=\"visibility: hidden; position: relative;\" data-cviv=\"false\" data-ved=\"2ahUKEwjI3u3G-Nf5AhWN4oUKHa8DA8EQz_AEegQIAhAP\">\n<div class=\"U9URNb\" style=\"opacity: 0.74; color: #202124; font-size: 12px; min-width: 26px; margin: -11px; padding: 11px;\"><img loading=\"lazy\" decoding=\"async\" id=\"dimg_3\" class=\"YQ4gaf zr758c wA1Bge\" style=\"display: block; border: 0px; position: relative; padding-top: 3px;\" src=\"data:image\/png;base64,iVBORw0KGgoAAAANSUhEUgAAABQAAAAUCAQAAAAngNWGAAAA\/0lEQVR4AYXNMSiEcRyA4cfmGHQbCZIipkuxnJgMStlMNmeyD2dwmc8+sZgxYJd9ErIZFHUyYYD7fkr6l4\/rnvmtl7+KitrqV\/fq2Y5eLY3Z9S48eRLe7BmVZ9qhTLhQ0algzZWQOVKSsCF8OjAnwbxDTWFDUhPK\/jMr1H6HE\/IqRky2DyvCefuwItwZzodVoYRiLqMkVCXrwpJ9twZ+sgfDYEFYl8wIWxZ9uFf7zkallxlJh4YrLGsKjZRx7VGHhLqwgFUN45DGdb8MeXGpgB4ABZdeDcpZEY51A+hyLKz4S1W4MQWm3AibWtgWmk6dyISa1pSdyWTOlLXVp0+eL9D\/ZPfBTNanAAAAAElFTkSuQmCC\" alt=\"Ic\u00f4ne de validation par la communaut\u00e9\" width=\"16\" height=\"16\" data-atf=\"0\" data-frt=\"0\" \/><\/div>\n<\/div>\n<\/div>\n<div id=\"tw-tmenu\" class=\"tw-menu\" style=\"display: inline-block; line-height: normal; position: absolute; left: 0px; white-space: nowrap;\"><i>\u00a0<\/i><\/div>\n<\/div>\n<div id=\"tw-target-text-container\" class=\"tw-ta-container F0azHf tw-nfl\" style=\"overflow: hidden; position: relative; outline: 0px;\" tabindex=\"0\">\n<pre id=\"tw-target-text\" class=\"tw-data-text tw-text-large tw-ta\" dir=\"ltr\" style=\"unicode-bidi: isolate; font-size: 28px; line-height: 36px; background-color: transparent; border: none; padding: 2px 0.14em 2px 0px; position: relative; margin: -2px 0px; resize: none; font-family: inherit; overflow: hidden; text-align: left; width: 270px; white-space: pre-wrap; overflow-wrap: break-word;\" data-placeholder=\"Traduction\"><span class=\"Y2IQFc\" lang=\"fr\"><i>Responsable du marketing en ligne, DocMorris<\/i><\/span><\/pre>\n<\/div>\n<div><span style=\"background-color: transparent; color: #212529; font-family: inherit; font-size: 28px; white-space: pre-wrap; font-weight: var( --e-global-typography-text-font-weight );\"><i>\u00a0<\/i><\/span><\/div>\n<div style=\"overflow: hidden; position: relative; outline: 0px;\">\n<pre dir=\"ltr\" style=\"unicode-bidi: isolate; background-color: transparent; border: none; padding: 0px 0.14em 0px 0px; position: relative; margin-bottom: 0px; resize: none; font-family: inherit; overflow: hidden; width: 270px; white-space: pre-wrap; overflow-wrap: break-word; font-size: 16px; line-height: 24px; color: black;\" data-placeholder=\"\"><i>\u00a0<\/i><\/pre>\n<\/div>\n<div style=\"display: flex; justify-content: space-between; width: 302px; position: absolute; bottom: 0px; left: 0px; height: 48px;\">\n<div style=\"display: flex; margin: 10px 11px 0px auto;\">\n<div style=\"visibility: hidden; position: relative;\" data-cviv=\"false\" data-ved=\"2ahUKEwjI3u3G-Nf5AhWN4oUKHa8DA8EQz_AEegQIAhAP\">\n<div style=\"opacity: 0.74; color: #202124; font-size: 12px; min-width: 26px; margin: -11px; padding: 11px;\"><img loading=\"lazy\" decoding=\"async\" style=\"display: block; border-width: 0px; border-style: initial; position: relative; padding-top: 3px;\" src=\"data:image\/png;base64,iVBORw0KGgoAAAANSUhEUgAAABQAAAAUCAQAAAAngNWGAAAA\/0lEQVR4AYXNMSiEcRyA4cfmGHQbCZIipkuxnJgMStlMNmeyD2dwmc8+sZgxYJd9ErIZFHUyYYD7fkr6l4\/rnvmtl7+KitrqV\/fq2Y5eLY3Z9S48eRLe7BmVZ9qhTLhQ0algzZWQOVKSsCF8OjAnwbxDTWFDUhPK\/jMr1H6HE\/IqRky2DyvCefuwItwZzodVoYRiLqMkVCXrwpJ9twZ+sgfDYEFYl8wIWxZ9uFf7zkallxlJh4YrLGsKjZRx7VGHhLqwgFUN45DGdb8MeXGpgB4ABZdeDcpZEY51A+hyLKz4S1W4MQWm3AibWtgWmk6dyISa1pSdyWTOlLXVp0+eL9D\/ZPfBTNanAAAAAElFTkSuQmCC\" alt=\"Ic\u00f4ne de validation par la communaut\u00e9\" width=\"16\" height=\"16\" data-atf=\"0\" data-frt=\"0\" \/><\/div>\n<\/div>\n<\/div>\n<div style=\"display: inline-block; line-height: normal; position: absolute; left: 0px; white-space: nowrap;\">\u00a0<\/div>\n<\/div>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ad15f8d elementor-widget elementor-widget-text-editor\" data-id=\"ad15f8d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<blockquote>\n<p>\u00ab\u00a0<span style=\"background-color: transparent; color: #212529; font-family: inherit; font-size: 28px; white-space: pre-wrap; font-weight: var( --e-global-typography-text-font-weight );\"><i>Depuis que nous avons d\u00e9plac\u00e9 nos campagnes de recherche et d&rsquo;affichage dans Google Ads vers l&rsquo;attribution bas\u00e9e sur les donn\u00e9es, nous avons constat\u00e9 une augmentation de 8\u00a0% des conversions incr\u00e9mentielles globales avec une baisse de 8\u00a0% du co\u00fbt par prospect.\u00a0\u00bb<\/i><\/span><\/p>\n<\/blockquote>\n<p><span style=\"background-color: transparent; color: #212529; font-family: inherit; font-size: 28px; white-space: pre-wrap;\"><i><b>Marco Carola<\/b><\/i><\/span><\/p>\n<div class=\"iYB33c\" style=\"display: flex; justify-content: space-between; width: 302px; position: absolute; bottom: 0px; left: 0px; height: 48px;\">\n<div class=\"dlJLJe\" style=\"display: flex; margin: 10px 11px 0px auto;\">\n<div style=\"visibility: hidden; position: relative;\" data-cviv=\"false\" data-ved=\"2ahUKEwjI3u3G-Nf5AhWN4oUKHa8DA8EQz_AEegQIAhAP\">\n<div class=\"U9URNb\" style=\"opacity: 0.74; color: #202124; font-size: 12px; min-width: 26px; margin: -11px; padding: 11px;\"><img loading=\"lazy\" decoding=\"async\" id=\"dimg_3\" class=\"YQ4gaf zr758c wA1Bge\" style=\"display: block; border: 0px; position: relative; padding-top: 3px;\" src=\"data:image\/png;base64,iVBORw0KGgoAAAANSUhEUgAAABQAAAAUCAQAAAAngNWGAAAA\/0lEQVR4AYXNMSiEcRyA4cfmGHQbCZIipkuxnJgMStlMNmeyD2dwmc8+sZgxYJd9ErIZFHUyYYD7fkr6l4\/rnvmtl7+KitrqV\/fq2Y5eLY3Z9S48eRLe7BmVZ9qhTLhQ0algzZWQOVKSsCF8OjAnwbxDTWFDUhPK\/jMr1H6HE\/IqRky2DyvCefuwItwZzodVoYRiLqMkVCXrwpJ9twZ+sgfDYEFYl8wIWxZ9uFf7zkallxlJh4YrLGsKjZRx7VGHhLqwgFUN45DGdb8MeXGpgB4ABZdeDcpZEY51A+hyLKz4S1W4MQWm3AibWtgWmk6dyISa1pSdyWTOlLXVp0+eL9D\/ZPfBTNanAAAAAElFTkSuQmCC\" alt=\"Ic\u00f4ne de validation par la communaut\u00e9\" width=\"16\" height=\"16\" data-atf=\"0\" data-frt=\"0\" \/><\/div>\n<\/div>\n<\/div>\n<div id=\"tw-tmenu\" class=\"tw-menu\" style=\"display: inline-block; line-height: normal; position: absolute; left: 0px; white-space: nowrap;\"><i>\u00a0<\/i><\/div>\n<\/div>\n<div id=\"tw-target-text-container\" class=\"tw-ta-container F0azHf tw-nfl\" style=\"overflow: hidden; position: relative; outline: 0px;\" tabindex=\"0\">\n<pre id=\"tw-target-text\" class=\"tw-data-text tw-text-large tw-ta\" dir=\"ltr\" style=\"unicode-bidi: isolate; font-size: 28px; line-height: 36px; background-color: transparent; border: none; padding: 2px 0.14em 2px 0px; position: relative; margin: -2px 0px; resize: none; font-family: inherit; overflow: hidden; text-align: left; width: 270px; white-space: pre-wrap; overflow-wrap: break-word;\" data-placeholder=\"Traduction\"><span class=\"Y2IQFc\" lang=\"fr\"><i>Responsable Acquisition Online, Cr\u00e9dit Agricole Italia<\/i><\/span><\/pre>\n<\/div>\n<div style=\"overflow: hidden; position: relative; outline: 0px;\">\n<pre dir=\"ltr\" style=\"unicode-bidi: isolate; background-color: transparent; border: none; padding: 0px 0.14em 0px 0px; position: relative; margin-bottom: 0px; resize: none; font-family: inherit; overflow: hidden; width: 270px; white-space: pre-wrap; overflow-wrap: break-word; font-size: 16px; line-height: 24px; color: black;\" data-placeholder=\"\">\u00a0<\/pre>\n<\/div>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2d0c4e2 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2d0c4e2\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1fbc017\" data-id=\"1fbc017\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5867e54 elementor-widget elementor-widget-heading\" data-id=\"5867e54\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Comment annuler la modification du mod\u00e8le d'attribution de mes conversions ?<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a3b6740 elementor-widget elementor-widget-text-editor\" data-id=\"a3b6740\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Si jamais, vous ne souhaitez toutefois pas adopter l&rsquo;attribution bas\u00e9e sur les donn\u00e9es pour une ou plusieurs conversion, <a href=\"https:\/\/notifications.google.com\/g\/p\/APNL1TgyoJsMKC6mf3rs5qiyhO53Fy00Uvp2bkz-c1yDQMgxgkNrUBmnhU5BA7DtiBihvN1Dah9YF3ZbDgV_hxMq8yaNwR3sjSIAeVrnURQzo540AocoE6QqMSpLZFJSKlDqXlqqFoDmZg0bz2sxMnqFZRE_QUuLMYFaBaRvDyQOixh38X6m58LPS9NFt_y8QVhFuN9wNyfrlqP_MOt_-44IKBG-Nu4Ln3HbfwOa231vhzURx5mFNYKCFOPPXwTfOGVC\">cliquez ici<\/a> afin d&rsquo;annuler le changement automatique.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7ada8b4 elementor-widget elementor-widget-heading\" data-id=\"7ada8b4\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Pourquoi cette annonce est importante ?<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ddc9e4c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ddc9e4c\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-795d94d\" data-id=\"795d94d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-058ef7e elementor-widget elementor-widget-text-editor\" data-id=\"058ef7e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Ce changement va affecter le r\u00e9sultat de vos campagnes et vos rapports, il vaut mieux surveiller \u00e7a de tr\u00e8s pr\u00e8s.<\/p>\n<p>En outre, ce changement va certainement impliqu\u00e9 une mise \u00e0 jour de vos ench\u00e8res et cibles. Vous trouverez <a href=\"https:\/\/support.google.com\/google-ads\/answer\/9203352\">ici un article du support<\/a> pour vous aider.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-57112ec elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"57112ec\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e82affa\" data-id=\"e82affa\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-69fec09 elementor-widget elementor-widget-spacer\" data-id=\"69fec09\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.17.0 - 01-11-2023 *\/\n.elementor-column .elementor-spacer-inner{height:var(--spacer-size)}.e-con{--container-widget-width:100%}.e-con-inner>.elementor-widget-spacer,.e-con>.elementor-widget-spacer{width:var(--container-widget-width,var(--spacer-size));--align-self:var(--container-widget-align-self,initial);--flex-shrink:0}.e-con-inner>.elementor-widget-spacer>.elementor-widget-container,.e-con>.elementor-widget-spacer>.elementor-widget-container{height:100%;width:100%}.e-con-inner>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer,.e-con>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer{height:100%}.e-con-inner>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer>.elementor-spacer-inner,.e-con>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer>.elementor-spacer-inner{height:var(--container-widget-height,var(--spacer-size))}.e-con-inner>.elementor-widget-spacer.elementor-widget-empty,.e-con>.elementor-widget-spacer.elementor-widget-empty{position:relative;min-height:22px;min-width:22px}.e-con-inner>.elementor-widget-spacer.elementor-widget-empty .elementor-widget-empty-icon,.e-con>.elementor-widget-spacer.elementor-widget-empty .elementor-widget-empty-icon{position:absolute;top:0;bottom:0;left:0;right:0;margin:auto;padding:0;width:22px;height:22px}<\/style>\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2caff82 elementor-widget elementor-widget-heading\" data-id=\"2caff82\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Avez-vous d\u00e9j\u00e0 fait le changement sur vos comptes ? <br>Votre avis nous int\u00e9resse<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-bdf79ca elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"bdf79ca\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-363ca01\" data-id=\"363ca01\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Google Ads a envoy\u00e9 un e-mail informant les annonceurs que leurs comptes publicitaire passeraient automatiquement \u00e0 l&rsquo;attribution bas\u00e9e sur les donn\u00e9es \u00e0 partir du 24 ao\u00fbt 2022 et qu&rsquo;ils ont jusqu&rsquo;\u00e0 cette date pour annuler le changement. Voici le mail Google Ads re\u00e7u par un bon nombre d&rsquo;annonceur :&nbsp; Qu&rsquo;est ce que l&rsquo;attribution bas\u00e9e sur [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":126,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[20,12,19],"tags":[16,13],"class_list":["post-120","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-google-ads","category-ppc","category-sea","tag-google-ads","tag-sea"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Google va automatiquement changer les mod\u00e8les d&#039;attribution des annonceurs - La Renarde du Web<\/title>\n<meta name=\"description\" content=\"Google Ads a envoy\u00e9 un e-mail informant les annonceurs que leurs comptes publicitaires passeraient automatiquement au mod\u00e8le d&#039;attribution bas\u00e9e sur les donn\u00e9es \u00e0 partir du 24 ao\u00fbt 2022 et qu&#039;ils ont jusqu&#039;\u00e0 cette date pour annuler le changement.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/larenardeduweb.com\/index.php\/2022\/08\/21\/googleads-modele-dattribution-basee-sur-les-donnees\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Google Ads va automatiquement changer les mod\u00e8les d&#039;attribution de certains annonceurs\" \/>\n<meta property=\"og:description\" content=\"Google Ads a envoy\u00e9 un e-mail informant les annonceurs que leurs comptes publicitaires passeraient automatiquement au mod\u00e8le d&#039;attribution bas\u00e9e sur les donn\u00e9es \u00e0 partir du 24 ao\u00fbt 2022 et qu&#039;ils ont jusqu&#039;\u00e0 cette date pour annuler le changement.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/larenardeduweb.com\/index.php\/2022\/08\/21\/googleads-modele-dattribution-basee-sur-les-donnees\/\" \/>\n<meta property=\"og:site_name\" content=\"La Renarde du Web\" \/>\n<meta property=\"article:published_time\" content=\"2022-08-21T13:48:02+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-08-21T14:23:56+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/larenardeduweb.com\/wp-content\/uploads\/2021\/10\/Animation.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"960\" \/>\n\t<meta property=\"og:image:height\" content=\"711\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"La Renarde du Web\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"Google Ads va automatiquement changer les mod\u00e8les d&#039;attribution de certains annonceurs\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"La Renarde du Web\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/larenardeduweb.com\/index.php\/2022\/08\/21\/googleads-modele-dattribution-basee-sur-les-donnees\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/larenardeduweb.com\/index.php\/2022\/08\/21\/googleads-modele-dattribution-basee-sur-les-donnees\/\"},\"author\":{\"name\":\"La Renarde du Web\",\"@id\":\"https:\/\/larenardeduweb.com\/#\/schema\/person\/37ca8407ce2d9e433d39d2a88df0393f\"},\"headline\":\"Google va automatiquement changer les mod\u00e8les d&rsquo;attribution des annonceurs\",\"datePublished\":\"2022-08-21T13:48:02+00:00\",\"dateModified\":\"2022-08-21T14:23:56+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/larenardeduweb.com\/index.php\/2022\/08\/21\/googleads-modele-dattribution-basee-sur-les-donnees\/\"},\"wordCount\":393,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/larenardeduweb.com\/#organization\"},\"keywords\":[\"Google Ads\",\"SEA\"],\"articleSection\":[\"Google Ads\",\"PPC\",\"SEA\"],\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/larenardeduweb.com\/index.php\/2022\/08\/21\/googleads-modele-dattribution-basee-sur-les-donnees\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/larenardeduweb.com\/index.php\/2022\/08\/21\/googleads-modele-dattribution-basee-sur-les-donnees\/\",\"url\":\"https:\/\/larenardeduweb.com\/index.php\/2022\/08\/21\/googleads-modele-dattribution-basee-sur-les-donnees\/\",\"name\":\"Google va automatiquement changer les mod\u00e8les d'attribution des annonceurs - 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